Captain Fawcett is a British grooming brand specializing in beard, shave, hair, and fragrance products, marketed with a vintage aesthetic inspired by a fictional Edwardian explorer, Captain Peabody Fawcett, who supposedly left behind a collection of grooming recipes after disappearing on an expedition to the Congo River; the brand prides itself on high-quality ingredients and a focus on classic men's grooming practices, including a signature mustache wax and a range of beard care items