Suavecito was originally built on the foundation of providing the highest quality men’s hair care products without breaking the bank. In an industry bogged down with high price points, there was a need to provide products that we loved at a fraction of what people were used to paying. This also helped to focus our energy on providing a product that barbershops and retailers could make higher margins on when compared to other brands. This ensured new and organic growth in a grassroots manner which lead to an increase in retail customers.